We are drowning in a sea of e-mail marketing and marketing tools that are all the same as the rest.
However, when talking about email marketing software, one of the names is GetResponse. It is one of the instruments that has always existed, but that still delivers the items year after year. We will attempt to split the tool into characteristics and discuss its main strengths and weaknesses in the GetResponse review. Finally, if GetResponse is sufficiently effective for your business, you should be able to determine
What is Getresponse?
For quite some time now, GetResponse has been around. The first author answering machine was launched in 1997 by SEO Simon Grabowski. This resulted in a domino effect, starting one year after the registration of www.getresponse.com.
Since then, GetResponse has expanded its services and expanded its team worldwide. In 2011 GetResponse became the second-best email marketing provider and was also honored by publications like Website Magazine.
But how has GetResponse managed to keep up with this fast up to date, with a much harder competition full of clocks and whistles for the benefit of users?
The best way to get deep inside the weeds and look at the tool is not to worry about getting GetResponse.
Below you will find its main features and how each works together to influence your company.
Marketing of emails
The company remains one of the finest flagship services in the industry.
Because GetResponse facilitates building beautiful emails your subscribers want to open.
Creator of Email
Everything begins with the choice of his pre-designed templates.
You simply choose the template you want to use for your email campaign rather than creating a design from scratch. The template can be previewed first and you can see whether it matches the look and feel that you look for in your email. In order to make it much easier to find the right template, only show templates in the category that best suits your needs.
Each block or section can also make design changes by changing its settings. Even without any design skills, with just a few clicks it is easy to change the color or resize font size. You can even drag and drop blocks and sections to the template to customize it further.
You can also add the Product Box, and blocks of Recommended Products in the Email Editor. You can use these, however, only if your GetResponse store is set up. You can save the current one as a template if you want to use the same email design on your other campaigns. Then in the Design & Content Section (on the My Templates tab) you will be able to access your custom design for future use.
You need to plan when the email is sent to them once you have done the design and find out who receives the email. You can immediately send it or set your recipient’s time to view it.
Better still, allow perfect timing to ensure that subscribers receive the email on the basis of previous emails from you at the best time.
Self-answered questions (Autoresponders)
Let’s tell you now that you wish to automatically create an e-mail or series of e-mails for a group of abonnés. Since it is not possible to send the emails one by one manually, GetResponse makes the feature Autoresponders more convenient to you. Create your first auto-response when the e-mail is sent to your list subscriber.
For example, by sending them a welcome email and links to pages they need to visit on your site to familiarize them with their business you could use auto answering questions.
You can design the email and publish it the same way as above once you have determined the scheduling of the autoresponder.
Whilst it is a great way of sending auto-responds to new subscribers onboard, this feature is improved if combined with our marketing automation feature. Just to give you an idea, however, you can automate your sales and commitment by creating a drip-feed campaign!
Analysis of email
You need to know how your subscribers received your e-mail campaign to ensure its success. Even if you felt you created the best email campaign out there, you couldn’t share the same feeling with your subscribers. If anything, you must understand your campaign to understand what you did correctly or wrong with your subscribers and help them improve their next campaign.
To do this, review the analytics of the campaign to see the various measures which determine its overall performance. You will see from the dashboard an overview of how your list replied to one of your email campaigns.
Analysis of email
You need to know how your subscribers received your e-mail campaign to ensure its success. Even if you felt you created the best email campaign out there, you couldn’t share the same feeling with your subscribers.
If anything, you must understand your campaign to understand what you did correctly or wrong with your subscribers and help them improve their next campaign. To do this, review the analytics of the campaign to see the various measures which determine its overall performance. You will see from the dashboard an overview of how your list replied to one of your email campaigns.
It shows how many of the emails you sent were sent and the open and click-through rates of your campaigns.
As you go deeper, more information can be seen about the campaign, such as the bounce and withdrawal rates and the number of complaints received.
With all these things in mind, you get a better understanding of what has hit or missed your campaign and what you can do to achieve better results.
If you wish to analyze your list growth, the reports section will show this over and above other variables in graphical format (demographic, subscription methods, devices).
Control of the list
You want people involved and active with your brand to join when you draw up a list. You can do that, however, only if you can email them to encourage their involvement and active participation.
The List Management feature GetResponse will help you to achieve this by segmenting your subscribers and adding conditions first. For example, you can segment groups with a certain message on your website using a different form (more on this later).
You can create a personalized campaign for this segment that you can receive from you once you have created a segment for them. In this way, you will be more dynamic and personal in your interactions with every segment of your business if not converting. Another means of managing your subscriber list is by adding terms to each subscriber.
You can use conditions like geolocation, contact actions, and others to separate your subscribers into granular elements. You can thus group subscribers who fulfill certain conditions and create individual email campaigns for each one. You can also profile your individual subscribers from List Management. For more information, click on each one.
Based on the emails you sent each of your latest activity, you can add notes and other details which can help you convert them into customers.
GetResponse works like a CRM in one way or another. You should help profile subscribers using the information you find here and provide context to each subscriber.
For people running an e-commerce site, besides just collecting subscribers and sending e-mails, your e-mail marketing software needs more.
You need a tool to send e-mails to people who forgot to check their carts and receipts for each transaction to clients. GetResponse enables you to connect to your API or SMTP and send transactional emails to customers with the Transactional Email feature.
The automation of this system allows you to concentrate on the big picture – the 99% email yield rate and reliable infrastructure ensure that you do not let the hook go so easily. In order to further maximize your sales opportunities, you can analyze and review the performance of those emails.
Forms of registration
Obviously, if you don’t have subscribers to send you to, you cannot start an e-mail campaign.
Fortunately, you’ve received GetResponse. First, your registration form allows you to collect contact information in your list. It’s easy to create a form. Choose between four ways of creating forms that are organized in categories and choose from the various templates so that you do not have to start at all.
You can edit the existing fields and layout and add new ones, as you build an email, if necessary.
You can publish it on your website by adding a code on any page once you have completed it with the form. You can also ask your web designer to do so or allow GetResponse to host it on your servers. As far as the latter is concerned, you just have your public to share the URL.
You should find your favorite type from the tool’s Builder Apps List if you want to see a different form.
Before you publish, click the application of the form you want to create.
You can also create the form using a simple H TML or integrate or plugin from popular platforms (if you are comfortable with your coding skils) (WordPress, Drupal, Prestashop, etc.).
Pages for landing
You can use landing pages instead of forms if you want to convert visitors into subscribers or even customers.
By selecting the templates available organized by type you can create them (promotion, download, sale, etc.).
Again, building an access page is breeze thanks to the drag and drop builders that are easy to use.
Click the + sign in the top bar to create as many variants as you want to run the A/B test on the landing pages.
This helps you to determine which variant generates higher conversions.
You need to determine which domain you want to publish on the page once your landing page is finished, you can select between three preset GetResponse domains.
If you have a website, however, it is best to publish the landing page for branding purposes under your domain.
You have to bring things to the next level with webinars if your Resource Guides do not increase your business sales. It’s also a great way to host online presentations where your audience can learn more about your products and services. By joining your webinar, you are interested in what you have to say and what you have to offer. This means that more customers and customers are expected to close with just a Webinar.
GetResponse is by far the only webinar that has an integrated email commercialization platform. It works even better with its other features to make it much easier to set up your webinars rather than using a third-party tool. To create a webinar, the details like the URL, date, duration, etc. of the webinar page must be set.
You can also configure the webinar for the pre-picking of registrants and assign the email list that you will enter.
You may create forms and landing pages that allow your audience to pre-register for the Webinar, once you have saved your settings and move into the next step.
You can create autoresponders from here to remind them about the webinar and keep it up-to-date on all modifications.
You can publish your webinar in a newsletter via your existing list so that they are also able to sign up and be informed. The fun begins here once the webinar takes place.
GetResponse has more than enough tools to launch a competent webinar in which you can ask questions and contact participants in real time. You can record the entire webinar, and share the link with those who have missed the webinar so they can view it whenever possible.
You need to take advantage of the marketing automation functions of GetResponse if you want to generate more sales and revenues for autopilot.
As mentioned, a drip-feed campaign can be created by many auto-respondents. You can use the software to work as it sends the emails in your list automatically to a segment.
You must create a workflow for your purpose to do so.
You can also choose from pre-created workflow templates with built-in elements, while you have the choice to create the workflow by yourself.
The workflow builder shows you visually what the emails are sent to your subscribers.
In the template, you can personalize and customize your workflow based on your needs by adding your elements to the right screen. The conditional logic element is what makes marketing automation valuable.
The aim is to get people to the end of the campaign by letting the workflow work for you.
Thus you can create personalized automated emails based on their actions by inserting conditional logic into the equation. If the recipients receive the e-mail but did not open it, for example, they receive an e-mail different from the one they opened.
When the workflow is finished, click on each of the elements to add your message.
To open the builder and compose your message, click on Create a new message bouton.
The above features are only some of what GetResponse can do for your company. However, if you want to put all together, its conversion tunnel allows you to build the components together and create a high-conversion funnel that ensures visitors become customers. First, the goal of your funnel is to be determined.
If you want to create a list of your funnel, GetResponse offers you a selection of lead mamps. But even better, if you have your own magnet.
It shows on the next page what else you have to do to finish the funnel.
Conversion Funnel removes the conjecture of developing high-level campaigns consisting of registration forms, landing pages, and emails. You just have to fill in the blanks and look into the conversions!
Plans for GetResponse
GetResponse offers four plans for everyone with a free 30-day trial. The higher the level you are registering for, the higher the features. Also, if your number of comments exceeds 1,000 contacts, the price of all plans increases.
You can make a 12- or 18-month plan, with an 18% and 30% respectively off the total price to save on your subscription. The following is an overview of the various schemes.
The lower GetResponse plan is $15 a month, with a payment of $12.30 a month in 12 months, and a payment of $10.50 a month in 18 months. The following is the list of included features:
- All e-Mail Marketing, landing pages, e-Commerce tools, templates, and tracking/reporting. All the information.
- Features of limited automation (drip campaigns, click and open follow-ups, and contact tagging only).
- Create unlimited funnels of lead and only one (1) funnel sales.
- More than 150 third-party platform integrations.
- Basic customer support (Live Chat 24/7 and support for email).
The perfect solution in the field of email marketing for companies looking to expand their companies. Available from $49 per month ($40.18 payable in 12 months and $34.30 payable in 18 months) Apart from the basic plan, a list of other things in this plan is available below:
- The automation functionality and the ability to create five (5) personalized workflows.
- It accommodates up to 100 webinars, unlimited registrants, unlimited live webinars, and 3 (3) hours of storage time.
- Creates unlimited funnels of lead plus five (5) funnels and webinars.
- Please include up to three (3) users in a single account (including yourself).
Established companies to leverage the email marketing and webinar capabilities of GetResponse should adopt this plan. Available from $99 each month ($81.18 payable in 12 months per month and $ 69.30 payable in 18 months).
- All under the automation function and the ability to create unlimited individual workflows.
- Hosting up to 300 webinars, unlimited registrants, unlimited live webinars, and a recording of six (6) hours.
- Creates unlimited funnels for lead, funnel for sales, and webinars.
- Include up to five (5) users in a single account (including yourself).
- Access to on-demand webinars and push notifications.
This plan is designed for companies that wish to operate using GetResponse’s premium features. You must register for a custom quote to get your price. In addition to the features of the professional plan, the following are what is included in this plan:
- Host up to 300 webinars, unlimited registrants, unlimited live webinars and six (6) storage hours.
- Include up to 10 (10) users in a single account (even yourself).
- Receive consulting for campaign and delivery for maximum results.
- Transactional emails access access (paid add-ons).
- Support for customers (Live Chat 24-7; email, telephone and support for Slack).
Getresponse Benefits and disadvantages
Below is a fast list of benefits and disadvantages of GetResponse.
- Many templates to select, which make almost everything possible on the platform.
- There is nothing left to the imagination you can visually view your workflows and funnels for marketing automation.
- The funnel conversion feature makes it extremely easy to create high converting funnel.
- Webinars are independent and make it unnecessary to have a third-party webinar tool.
- Building forms are restrictive and not as intuitive as compared to building emails.
- Only Max Plan subscribers have access to dedicated customer support.
Questions that are frequently asked
Does GetResponse represent a CRM?
GetResponse isn’t a CRM tool strictly. But it allows you to profile and mark your contacts properly to help you find conversion guidelines.
What is the cost of GetResponse?
For 1k contacts max, GetResponse costs at least $15/month. The price increases if you choose a higher plan or if you increase the contacts.
Aweber or GetResponse, which’s better?
As with email marketing tools, Aweber and GetResponse are the same. However, GetResponse is made the more logical choice with its lower price points, webinars, and robust marketing automation.
Review of GetResponse: Judgment
Taking into account its above features, it is simple to see why GetResponse remains one of the top e-mail marketing dogs. The automation and email marketing services offered to users are difficult to overcome.
However, many templates, such as forms, emails, landing pages, workflows, and funnels contribute towards making use of GetReponse easier. Although you don’t know how email marketing software like this works, the templates help you fill the gaps so that your message can be communicated more effectively. think only if they don’t run webinars could it influence people to use GetResponse.
The tool assigns most of its resources to offer users seamless webinars. So you are best off using an email marketing tool if you don’t plan to host webinars anytime soon.
However, GetResponse is one of the best ways to engage and convert your audience. At least, a 30-day free trial of this tool should also be completed.
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